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Next Titan Contestants’ Marketing Strategies for Octiplus Thrill Heritage Bank | Business Post Nigeria – Business Post Nigeria

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By Modupe Gbadeyanka
Contestants of the Next Titan, a business reality show sponsored by Heritage Bank, showed their marketing skills when they created compelling video adverts for Octiplus, a product of the financial institution.
It was part of their task themed Show Your Innovation, where the Next Titan contestants were required to showcase the benefits of the product, which was designed to meet the demands of the ever-growing active banking populace.
At the presentation during a boardroom session, the contestants successfully identified the non-vanilla features of the digital app which were that personal investment savings could be done with the app as well as group savings usually known as esusu.
Aside from the regular features that were known by all including payment features, buying of airtime, pay bills, flight bookings, movie tickets and one of the most interesting features that was mentioned was that with Octiplus, users can add all their debit cards from other financial institutions to the app and enjoy easy banking, easy life.
The MD/CEO of Heritage Bank, Mr Ifie Sekibo, disclosed that the lender operates with a philosophy to offer world-class banking services with guaranteed convenience on the platform of simplified service innovation, leading technology solutions and experience-driven relationship management.
Reviewing the presentations of contestant’s individual tasks, Mr Sekibo who was represented by the Head, Content and Digital, Nsikak Ifiet commended some of them on the marketing strategies adopted, captivating messages which highlighted product advantage, abilities to identify the target audience and the clear call to action with relevant information.
He advised the contestants not to de-market competitors’ products when promoting their own brand. According to him, “it is important to focus on your product, what it has to offer and the value it will give to the consumers.”
To ensure a balanced form of assessment during the boardroom session presided over by the experienced panel of judges and in the spirit of meritocracy, each contestant was given a time limit to strictly adhere to during their presentation. After which, each Judge meticulously took out time to allot their assessment on each contestant with constructive criticism.
Five of the eight contestants who presented before the panel were saved and will remain in the house until the grand finale of the show.
The successful contestants were Victor Emaye, Joy Badaki, Esin Mariah, Dolapo Quadri and Adausu Taiwo, while the evicted contestants who were meant to give their final words before leaving the house were Omobolaji Shittu, Fiberesima Ibi and Orji Hyacinth.
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Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN’s Richard Quest and Christiane Amanpour.
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By Aduragbemi Omiyale
International football star, David Alaba, has been applauded by Ecobank Nigeria for supporting the Clean Nigeria Initiative of the federal government aimed to end open defecation in Nigeria by 2025.
The scheme is under the control of the Vice President, Mr Yemi Osinbajo.
The Real Madrid defender with Nigerian root recently donated N13.3 million towards the initiative and Ecobank was used to facilitate the disbursement of the project funds.
David Alaba, who is a private sector Water, Sanitation and Hygiene (OPS-WASH) Clean Nigeria Campaign Ambassador, provided the funds to build public toilets in Ogere Remo in Ogun State.
Commenting on the development, the Head of Diaspora Banking at Ecobank Nigeria, Ms Adebukola Ademiluyi, disclosed that Ecobank was working closely with Nigerians in Diaspora Commission (NiDCOM) led by Mrs Abike Dabiri-Erewa towards the engagement of Nigerians in the diaspora on policies, projects and other initiatives geared at developing the nation, noting that the bank understands the peculiar needs of the Nigerians living abroad and has created tailor-made solutions to serve them effectively.
Stating what the bank is currently doing to support Nigerians abroad on easy repatriation of funds, she advised them to avail themselves of the bank’s Rapidtransfer solution to send money home to their loved ones particularly during this yuletide season.
“You can download the Rapidtransfer app to send money home and your beneficiary can pick up USD cash at any Ecobank branch nationwide or have it directly credited into their Ecobank domiciliary account.
“You can also send money through our remittance partners such as Ria and Small World for cash pick up and direct credit. Other partners such as Western Union and MoneyGram are available for cash pick up only.
“You can wire funds directly to your foreign currency account through our correspondent bank in dollars, British Pounds and Euro,” the banker said.
Ms Ademiluyi added that Ecobank also helps Nigerians in the diaspora with resources for wealth management through investment in the money market, capital market, real estate and treasury products at attractive and competitive interest rates on both foreign and local currencies, stating that the bank offers financial planning advisory, including information on stocks, bonds, real estates and insurance products, in addition to helping customers retrieve outstanding dividends and missing shares.
She advised them to open a multi-currency online account in Naira, GBP, USD and EURO via its website, adding that they can also download the bank’s award-winning mobile banking app, Ecobank Mobile, which is available on app stores to enjoy real-time access to their accounts from the comfort of their home.
She further said the bank is offering mortgage loans to Nigerians living abroad to finance property ownership in the country, stressing that the terms and conditions are flexible and easily accessible.
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By Dipo Olowookere
The board of Access Bank Plc has been authorised to take the necessary steps to delist the company’s stocks from the Nigerian Exchange (NGX) Limited, Business Post has learned.
This was part of the resolutions passed by investors of the organisation at the court-ordered meeting held in Lagos on Thursday, December 16, 2021.
The delisting of Access Bank shares from the trading platform of the exchange is to allow their transfer to the new company, Access Bank Holdings Plc, which will now be the new listed entity on the NGX.
This action is similar to the one taken by GTBank a few months ago, where the banking arm became a private banking company and the stocks were delisted from the exchange and transferred to GTCO and then listed on the local bourse.
Access Bank, like the other few banks, is exploring the possibility of expanding its operations by having different subsidiaries offering other services in the financial sector.
At the meeting held yesterday at its head office on Plot 15/15, Prince Alaba Oniru Street, Oniru Estate, Lagos, it was agreed that “the 35,545,225,622 ordinary shares of 50 kobo each in the issued and paid-up share capital of the bank held by the shareholders be and are hereby transferred to Access Bank Holdings Plc in exchange for the allotment of 35,545,225,622 ordinary shares of 50 kobo each in the share capital of holdco to the shareholders in proportion to their shareholding in the bank credited as fully paid without any further act or deed.”
Also at the gathering, the board of directors of the bank was “authorised to do all such things and take all such actions as are required to give effect to the scheme, including consenting to any modifications of the scheme of arrangement or any conditions that the Securities and Exchange Commission (SEC), the Central Bank of Nigeria (CBN), the Federal High Court or any other regulatory authority may think fit to approve or impose.”
At the market on Friday, Access Bank stocks appreciated by 0.56 per cent or 5 kobo to N9.05 per unit.
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By Adedapo Adesanya
The Board of Directors of the African Development Bank (AfDB) has approved a line of credit of €70 million and an equity investment of $24 million for West African Development Bank.
The line of credit will support businesses in the West African Economic and Monetary Union, particularly in job-creating sectors such as agribusiness, renewable energy, health and information and telecommunication, which were drastically affected by the COVID-19 pandemic.
The €70 million forms part of a €150 million facility, which will be co-financed along with other development finance institutions.
The $24 million equity investment is part of a capital increase transaction, which will allow the AfDB to increase its shareholding from 0.55 per cent to one per cent, and therefore retain its seat on the Board of Directors of the regional financial institution.
In addition, the Abidjan-based bank will assist the West African lender, through funding from the Women Entrepreneurs Finance Initiative to set up a technical assistance program to mainstream gender aspects in its project review process and to promote women’s entrepreneurship.
The project is projected to help to create or consolidate at least 5,900 jobs, including 2,000 to women.
The facility is strongly aligned with three of the Bank High 5 strategic priorities, namely Feed Africa, Industrialize Africa and Improve the quality of life of Africans.
AfDB Group as Africa’s premier development finance institution comprises three distinct entities: the African Development Bank (AfDB), the African Development Fund (ADF) and the Nigeria Trust Fund (NTF).
On the ground in 37 African countries with an external office in Japan, the AfDB contributes to the economic development and the social progress of its 54 regional member states.
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